Porsche Unveils Mid-Engined Supercar Concept Above the 911
Porsche's new concept, Mission S, is a mid-engined sports car that will slot into the Porsche range above the 911, as part of the company's plan to increase profitability by 2035.
Key Details
Porsche has unveiled a new concept, Mission S, which is a mid-engined sports car that will slot into the Porsche range above the 911. The car is part of Porsche's plan to increase profitability by 2035, as outlined in its "Sportwagenschmiede '35" strategy.
Background and Context
Porsche has been facing financial difficulties in recent years. Its profit margin collapsed from 18 percent in 2020 to just 1 percent in 2022. However, the company has since recovered slightly, and its board has a plan to get back to double-digit margins by 2035. The "Sportwagenschmiede '35" strategy involves prioritizing "value over volume," with greater individualization for customers and associated higher selling prices.
Strategic Implications
The new concept, Mission S, is a regular production model, unlike limited-run cars like the Carrera GT or 918 Spyder. This suggests that Porsche is committed to making high-margin models a key part of its strategy. The car's mid-engined layout and quad exhausts have sparked speculation about its potential powerplant, with some suggesting it could be powered by a flat-8 engine.
Next Steps
Porsche's Chairman, Michael Leiters, has stated that the company is pursuing a clear plan with its "Sportwagenschmiede '35" strategy. The ultimate goal is to further strengthen the Porsche brand across all model lines and with new, highly desirable models in particularly high-margin segments. The Mission S concept is a key part of this plan, and its production version is expected to be a significant contributor to Porsche's increased profitability by 2035.
Key Facts
- Porsche has unveiled a new concept, Mission S, which is a mid-engined sports car that will slot into the Porsche range above the 911.
- The car is part of Porsche's plan to increase profitability by 2035, as outlined in its "Sportwagenschmiede '35" strategy.
- Porsche's profit margin collapsed from 18 percent in 2020 to just 1 percent in 2022.
- The "Sportwagenschmiede '35" strategy involves prioritizing "value over volume," with greater individualization for customers and associated higher selling prices.
- The Mission S concept is a regular production model, unlike limited-run cars like the Carrera GT or 918 Spyder.
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